Monday, February 18, 2013

Upcoming Addition to 360 Mall: The Exhibition Hall

By Hessa Al Habshi
Photos courtesy of OMA
The architectural firm OMA, commonly known for their buildings all around the world, from New York City to Paris, announced last year that they were to design a department store for 360 Mall. This past announcement was brought to light once again a few days ago when OMA revealed the design on their very own website.

OMA is working on an innovative design concept: The Exhibition Hall. This hall will act as both a public event venue and a consumer-driven department store. The aim of the venue is to bring a historic Kuwait connection between its culture and retail.

This venue will be introduced by a series of galleries devoted to past cultural events that will evoke memories of the Souk. In the galleries, a distribution of single brand boutiques will be free to develop their own retail concepts to the overall concept of the department store. The hall will be surrounded with walls with circular cut outs that’ll “accommodate transversal access and offer excitingshifting views”. But like the ‘traditional’ souk, The Exhibition Hall will have many, different experiences. There will be public as well as intimate areas, and while some galleries have a more permanent character, others will be temporary and can be renovated according to the directors.

The exhibition hall comprises 9,400 m2 over three floors. It will have a translucent façade; which will help bathe the hall with natural light during the day, and present a glowing exposure to the streets during the night.

The project is led by OMA partners Iyad Alsaka and Rem Koolhaas, in partnership with Tamdeen Real Estate Co. The project is developed with Kuwait’s 360 Mall management, Majed Al Sabah and Giacomo Santucci, and overseen by OMA project architect Alessandri De Santis.

Construction is scheduled for the beginning of 2014 and will be completed within the same year.
Model shown in translucent box
Floor Plans
Elevation Diagram

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